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Rangers must exploit lucrative opportunity after legal twist - Finance Guru
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Rangers...
Dan Plumley has insisted that Rangers must look to exploit lucrative opportunities after ending their dispute with TEG this month for pre-season tours.
The Scotsman reported on 11 July that the Light Blues avoided a £1.6million court battle after striking a peace deal and new partnership with the Sydney Cup organisers.
The finance guru admitted that the backlash to the Sydney Cup was understandable at Ibrox, but the club has to be aware that there is big money to be made from these tournaments.
“It’s interesting,” he exclusively told Ibrox News. “We know the tours and fixtures are very lucrative for the clubs, and that would have been the case with this example.
“I’ve said this before, I understand the fan tensions with Celtic and Rangers, it’s never easy often with those fan bases and there was a lot of backlash to this. There are positives and negatives for Rangers in how this has played out, moving forward, the club are very aware there is money to be made from these trips and games.
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“You’re in a world now in this football market that you have to get on board with it or you will miss out, and there are some real benefits to Rangers doing this kind of thing because of the brand and how well-known they are around the world. I think this is really interesting with this too and forth with lots of different stakeholders.
“There are commercial opportunities there that they have to look to exploit.”
With John Bennett at the helm and James Bisgrove below him, the club are already making positive moves that will ultimately benefit them now and further down the line.
This was a smart move, and should no doubt bring in great financial gain.
In other Rangers news, Plumley has insisted that the club can argue they have missed out after a £900m+ deal was signed off elsewhere