Rangers could argue they are missing out after £900m+ deal in EFL - Finance Expert
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Rangers...
Dan Plumley has insisted that Rangers will argue they are missing out after the English Football League confirmed their latest television deal.
The EFL deal is said to be worth a staggering £935million, compared to the £150million deal recently signed off by the SPFL, which is minuscule in comparison [BBC].
The finance expert admitted that Rangers and Celtic need to be part of the group that push to drive the price up of future deals, with the current one easily undervalued.
“I think that is bound to be part of the argument,” he exclusively told Ibrox News.
“I have said in the past that even across the board, that deal is undervalued and that’s not necessarily pointing fingers at the Scottish football league or anybody in particular, but it just feels as though that deal in the market, is undervalued.
“You’ve got other leagues in Scandinavia and other leagues in mainland Europe that are commanding bigger TV deals than that league and don’t have the profile of a Rangers or Celtic.
“So, I understand that argument from Rangers, as an entity, and when you see the EFL deal that has just come out, you’re naturally drawing comparisons with that. Rangers will look at that in the sense of their profile against League One and Two clubs and would argue they are missing out.
“Unfortunately, that is the challenge as there isn’t a lot you can do about that as a club because the league have signed that deal.
“Again, it goes back to governance and wider principles and how the leagues and clubs can work with each other to drive the price up and I think Rangers should be part of that for Scottish football to get that deal better in the future. In the face of it, people are going to look at the EFL and SPFL deal and understand the rhetoric of that one being undervalued when the numbers are side by side.”
This is nothing short of a joke, and it just shows why there was outrage when this current deal was signed off.
Clubs such as Rotherham in the Championship could be earning more through TV money now compared to the Bears, who were in the Champions League this season.
Something has to change, and hopefully, it can rather than waiting this current deal out until 2029.