By Dan Plumley

24th Jun, 2022 | 2:40pm

Finance expert: Rangers commit serious offence if found guilty of illegally hiking price of merchandise

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Rangers...

Rangers are committing a serious offence if they’re found guilty of illegally hiking the price of merchandise with two UK-based retailers.

That’s according to Dr Dan Plumley who claims that Gers will be exploiting the loyalty of their supporters if they’re actually doing something to this extent.

According to Glasgow Live, they have been accused of fixing the prices along with JD Sports and Elite Sports.

The two retailers have been allegedly working in cahoots with the Ibrox outfit to illegally keep the price of replica kits high so they could “pocket more money for themselves at the expense of fans”.

Gers’ extent of fixing the retail price of the adult home replica shirts from September 2018 to at least mid-November 2018.

Discussing this with Ibrox News, the Sheffield Hallam University Expert said,

“If they are found guilty then they are breaking a law so it is a serious offence.

“I think it’s a serious offence because what you’re doing is preying on the loyalty of football fans and obviously all parties are benefiting from that.

“You can’t do this with other products because people can pick and choose what they want.

“But for this, it’s only Rangers fans or people interested in the club who are going to buy Rangers shirts and this is what the companies and the club know about.

“You talk about the loyalty of football fans and they’re exploiting it.”

The CMA also believes that Elite and JD, without involvement from the SPFL giants, continued to work together fix their prices.

It’s believed that they have since confessed to cartel activity and have co-operated with the watchdog.

In other Rangers news, contract talks with a key player have hit a new impasse with a summer exit now on the cards.