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Dr Dan: Bayer Leverkusen deal with Castore will benefit Rangers
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Rangers...
Rangers are in line to benefit from Castore signing a new deal with Bundesliga giants Bayer Leverkusen.
UK sportswear brand Castore has entered the German market by entering a five-year contract with Leverkusen.
The company, founded in Liverpool, already has similar deals with the likes of Rangers, Newcastle United and Wolves.
Gers signed a deal with them in 2020 and have shared a tumultuous relationship over the last two years.
Fans were left fuming as there were several issues due to the distribution and production.
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Discussing how the Leverkusen may affect things for the SPFL champions, the Sheffield Hallam University expert, said:
“Whether or not it changes the direct relationship, I don’t know.
“There’s a couple of things you’re always looking at here. They’re moving into Europe to increase their portfolio of clubs.
“Leverkusen are a well-known club and so are Newcastle and Rangers.
“The exclusivity about Rangers, the brand and the Aaron Ramsey signing will help them come back to the top table.
“You can also spin that the other way as it benefiting Rangers because if they move into other markets then that helps their brand awareness and they start partnering with more and more football clubs so the exposure becomes bigger which will benefit Rangers.”
While the financial details of the Leverkusen deal have not been divulged, it is believed to be at least seven figures.
They also had a deal in place with Feyenoord which was believed to be worth a staggering €50million or £42million to the Dutch club, or £7million per year. [De Telegraaf]
In other Rangers news, the Gers beat a European club to seal a major signing.