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Rangers may look for new high-value sponsor after 32 Red news - Finance Expert
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Rangers...
Dan Plumley has insisted that Rangers will likely target a higher-value sponsor once their deal with 32Red expires after they were in the headlines.
The sponsor was fined £4.2million recently, with betting companies being banned in English football which may eventually make its way up to Scotland.
Plumley shared that Rangers being on an upward trajectory and returning to the Champions League will have caught the eye of some big names.
“Potentially,” he exclusively told Ibrox News.
“Clubs are always trying to top up their deals so the next deal has to be bigger whether that is with the same sponsor or elsewhere.
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“The success of Rangers over the past couple of years in Europe and getting back into the Champions League puts you on the radar of other sponsors that are connected in the space and that is something to consider and something the club will have been looking at.
“You’ve got wider rhetoric around gambling sponsors in general, and you don’t know what will happen in Scotland in the future. All of those things point to looking at re-evaluating your deals and it’s been a good deal for Rangers, but they are on an upward trajectory and will be looking into different markets.
“It is likely they will target a higher-value sponsor the next time around.”
With the SPFL confirming that the English ban on gambling sponsors won’t effect Scottish football, the door is open for the likes of 32Red to continue if they wanted.
It could also attract bigger companies who can’t sponsor the big English clubs anymore to come north of the border with attractive proposals.
This is certainly one to keep an eye on.
In other Rangers news, the club are in line for a multi-million windfall from the Premier League after a £10m Auchenhowie milestone was reached.