Scottish Premiership clubs are set for a new meeting next week to attempt to break the deadlock over the proposed new TV deal, with Rangers and Livingston not in support, BBC Scotland reports.
The mooted deal with Sky Sports is reportedly worth £150million and would allow the broadcaster to show 60 games every season for five years.
The Gers and Livi are the only two sides holding out against the deal, with the rest of the SPFL already in support, as well as the rest of the Scottish football pyramid.
Although the deal is expected to net £30million per season for clubs collectively, Ibrox managing director Stewart Robertson says it undervalues the league, which Livingston agree with.
Speaking to Rangers Review he pointed to the size of broadcasting deals in other leagues to suggest that the offer puts Scottish clubs at a disadvantage, particularly when compared to the mammoth sums paid by Sky to show the English top flight.
He also cited Malmo directors explaining that even the Swedish deal was more than double the value and said: “I still think we are underselling Scottish football. I get frustrated by it.”
With so little support within the pyramid it will look like Rangers are being awkward for the sake of it, especially after the argument over cinch as the league sponsor.
But Robertson is making a valid point if it is not only the top leagues in the world like the Premier Leauge, the second tier divisions like the Eridivisie, but even comparable ones like the Swedish Allsvenskan are netting way more than the remuneration on offer here.
Gers fans might wonder whether they should listen to the club hierarchy when it comes to the subject of money at the moment, in light of the discontent over the apparent financial situation, but on the face of it the argument makes sense as it pertains to the TV deal.
If Sky want to show that much Scottish football then good, but it is a valuable product to hand over even if it doesn’t compare to the behemoth south of the border.
However, the Ibrox decision-makers will go into the meeting with relatively little support from their own fan-base currently, let alone from elsewhere in Scotland.
After a lucrative run to the Europa League final last season, and qualification for the Champions League group stage in the new campaign, as well as the big-money sales of Calvin Bassey and Joe Aribo in the summer, the squad has not been retooled to anywhere near the expected level.
Robertson disputed the £40million windfall for reaching the premier club competition [Rangers Review] and now fans want to know where all the money that has supposedly been generated since the 55th title win has gone amid mixed messages from the top of the club.