By Joe Ellis

14th May, 2022 | 6:48am

Rangers receive £1m boost after shirt sales skyrocket ahead of Europa League final

Rangers unveiled their new third kit for the 2022-23 season earlier this week and supporters have been flocking to buy it, according to the Daily Record.

The figures they state suggest that over 20,000 of the striking new orange shirts have been sold via the club store at Ibrox and the websites of both the club and Castore, the kit providers.

With each shirt priced at £65, the club have seemingly exceeded a huge £1million generated just from shirt sales of the new kit that they could have been made to wear in Seville for the Europa League final.

Giovanni van Bronckhorst’s side have been drawn as the defacto away side for the final and with both of their current kits being a potential clash with Eintracht Frankfurt, they might have been forced to debut the orange number on Wednesday (18 May).

But UEFA announced recently that the panic was unnecessary as Rangers will wear an all-blue kit for the contest rather than the traditional blue shirt, white shorts and black socks.

Show us the money

The beauty of a football kit is often not high on the agenda of the hierarchy at a club but it can be a great cash generator for them if they get things right.

To have sold over 20,000 of these shirts already proves that point exactly and Castore have clearly got something extremely right in their design.

As soon as there was a hint that the orange might have to be donned in Seville you just knew there would be a sudden surge in demand to purchase it and Rangers have benefitted big time.

This extra £1million probably isn’t going to revolutionise van Bronckhorst’s summer transfer budget but it does give the board that extra little bit leftover should they need to fork out slightly more than they had bargained for.

In a way, it’s a good thing they aren’t wearing this kit for the cup final because none of them has ever played in it before and in an ideal world, you wouldn’t want to make your first game in a new kit a big final when you need normality as much as possible.

In other Rangers news, one of the Gers’ January targets has snubbed Ibrox in favour of a Bundesliga switch.