Keith Jackson blames King and Park for Rangers PR disaster

Keith Jackson has blamed both Douglas Park and Dave King for ruining the brand image of Rangers football club.

The decision to play a friendly game with Celtic in Australia hasn’t gone down well among the fans, and it has sparked massive outrage.  

Jackson has suggested that it’s time the two influential figures should put an end to their egos, and find some sort of a truce.

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Photo by Ian MacNicol/Getty Images

Jackson wrote for the Daily Record: “Maybe it’s time for Douglas Park and Dave King to settle things by whipping them out on the Ibrox boardroom table.

“And then, once they’ve finally established which of them has the biggest chip on his shoulder, both men ought to leave by the nearest exit, preferably taking their tone-deaf head of communications with them.

“As a matter of fact, the more Rangers eat themselves alive in full view the harder it becomes to make a decent argument for any of the main protagonists surviving this unedifying PR disaster.

“What began with an ill thought out money-making scheme to pimp the Old Firm derby Down Under has mutated into a full scale revolt with Park and King now openly clubbing one another over the head with their own egos.

“If they paused for just a moment to consider the reputational damage they are wreaking on their own club then surely they would do the right thing and call some sort of truce.”

Behind the scenes distraction

This could turn out to be a historic campaign for the Gers under Giovanni van Bronckhorst, but the ongoing boardroom politics could damage the club.

Against Dundee, the Gers fans made their feelings very clear when they threw toilet rolls and later tennis balls on the ground.

It caused several interruptions during the match and it prevented the Bears from playing their natural game.

Rangers

The Gers are challenging for the SPFL title, while they have a glorious opportunity to reach the semi-finals of the Europa League.

On Sunday, they face Celtic in a must-win game at Ibrox. If the fans once again vent their frustrations and display another protest in such a high-pressure game, the players could struggle to keep their focus.

However, the board hasn’t made any attempt to bridge the gap with the fans, and this could have a devastating effect on the players and the manager if things take an ugly shape.

In other Rangers news, a BBC pundit has been waxing lyrical about one Light Blues starlet this week.