'Richer clubs take notice' - Laudrup hints at 'next step' for Rangers after £15.9m announcement
Former Rangers midfielder Brian Laudrup believes that Steven Gerrard has built a squad full of valuable players, which can help him rebuild going forward.
However, Laudrup argued this was not necessarily a negative and insisted that in the long-term, sales will help the club reinvest.
“Success leads to sales, which can lead to reinvestment,” he told the Daily Mail (via Glasgow Live).
“It might be the next step at Ibrox beyond this season and one which can deliver obvious financial benefits after the £15.9m loss posted for the year to June 30. You look at the outstanding success a club such as Ajax has had with developing and selling players.
“Before Gerrard arrived, Rangers didn’t really have players who would attract much interest. Now the picture has been transformed and the Europa League has been so important to that. It is a stage that really grows value. Richer clubs take notice.”
Rangers’ financial issues have been well-publicised recently and player sales are a likely eventuality going forward.
All clubs have been impacted by COVID-19 and when sides from some of the big European leagues come knocking, it can be difficult to prevent key players from departing.
But as Laudrup noted, the fact that Rangers players are performing means that they will have the funds to reinvest and replace important losses.
One of the increasingly vital skills that club executives need to have is the ability to know the right time to sell, in order to get the most value for their assets.
As Liverpool have shown with Dominic Solanke, sold for £19 million, and Rhian Brewster, sold for £23.4 million, it can often prove worthwhile to let players you like leave when the right money is there.
Rangers players performing well enough to attract attention is not an issue and even if some end up leaving, the greater impact can be positive.
In other Rangers news, why does Kemar Roofe think Rangers have been so good this season?