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Rangers could make matters worse with SPFL with another new boycott
Rangers have been warned against a boycott of the SPFL’s expected new sponsorship deal with Glen’s Vodka following a long-running dispute with the league body.
Due to a breakdown in relations over corporate governance of the SPFL, there has been no acknowledgment of the title sponsorship deal with cinch, at Ibrox.
The league negotiated a new contract with no Rangers having no responsibility to display any cinch branding and now a similar fallout could be on the cards with the renewal of the agreement with the vodka brand.
In his column for the Scottish Daily Mail [20 May, Page 115], Stephen McGowan reflected on previous decisions made as well as sounding a warning on the danger of a further dispute.
“A refusal to recognise the SPFL’s title sponsors, cinch, was another act of self-harm, alienating the very club chairmen who might have shared a few of their misgivings over the way Neil Doncaster and Murdoch MacLennan were running the league,” he said.
“Boycotting the new Glen’s Vodka deal would only make matters worse”.
New direction
McGowan was suggesting that incoming chief executive officer James Bisgrove was making the right noises for positive change at Ibrox, but the extent of the new direction under his leadership, as well as that of chairman John Bennett, remains to be seen.
The company behind Glen’s, the Loch Lomond Group, signed a three-year deal in 2020 and now that is set to be extended.
Rangers do have existing relationships in place with an alcoholic spirits brand so the next development will be a very interesting one.
Bisgrove’s comments in recent days indicate that he will take a different approach as he looks to bring his individual success in his role as commercial and marketing director to the more senior position of CEO.
That will include the summer recruitment for Michael Beale’s squad with new signings just around the corner. With just one week of the current season remaining, the much-anticipated rebuild is about to get underway for real.
In other Rangers news, the club is using a head-hunting group to make a key new appointment at Ibrox.