By Joe Ellis

20th Apr, 2022 | 2:24pm

Rangers excluded from SPFL Sorare deal due to existing deal

Rangers are the only Scottish Premiership club to have been excluded from a deal by the SPFL with NFT-trading business Sorare, according to Sport Business.

NFTs (non-fungible tokens) based on the other 11 Premiership clubs are now available but the Gers were unable to take part in the deal as they already have an “existing two-year deal with Sportemon Go.”

This prevented the Light Blues from an immediate deal but Sport Business have been told that they are “working to onboard Rangers to Sorare separately.”

The Scottish Premiership is the 10th league in the world to have signed a deal with Sorare.

La Liga, the Bundesliga and Major League Soccer are some of the more popular leagues to have penned a deal with the NFT-trading platform but Rangers will have to be patient to get involved themselves.

SPFL chief executive Neil Doncaster, said: “The SPFL is always looking for innovative ways to offer our fans more enriching experiences and to broaden the appeal of our competitions to audiences from around the world.

“We’ve been looking at the digital market as a way to do that for some time and it quickly became clear that Sorare is a leader in this emerging category.”

Don’t be too distant

It’s perfectly fine to disagree with a particular commercial deal and distance yourself from it but caution has to be taken by the club.

They have already refused to acknowledge the Scottish Premiership’s title sponsorship deal with Cinch by declining to don the logo on their shirt sleeves.

The more they go against the SPFL powers that be, the harder it might become for them to get their way in other matters and that will only swing the pendulum towards Celtic on a more permanent basis.

Hopefully, it is only this current deal that has prevented a deal between the club and Sorare and once it expires, they can sign on along with the rest of the division.

It might not be overly beneficial for the club but if they are on the exact same deal as the rest of the league, then they can’t lose anything to them if the deal gets larger as the years roll on.

In other Rangers news, Willie Mathieson has made comparisons between this Gers side and one of the club’s most famous.