It’s fair to say that Alfredo Morelos has not looked anywhere near as dangerous since returning from the winter break.
The Colombian has 29 goals to his name so far this season, but has failed to find the back of the net in the Scottish Premiership since Boxing Day.
Sure, he managed to bag against Hamilton in the Scottish Cup, but that goal aside, it looks very much as if Morelos has got an extended bout of the January blues.
And obviously, that is a massive concern for Rangers.
Perhaps it is no coincidence that this shaky run of form – a run that has seen Steven Gerrard’s men slip to 12 points behind Celtic in the table – has come at the same time as El Bufalo’s slump.
Without the guarantee of his goals, the Gers are stumbling and staggering through matches.
But what’s gone wrong for Morelos?
In terms of causation, it’s difficult to say.
Sometimes players just dip, other times there are things going on behind the scenes that we don’t know about.
But while the reason for his barren run may be hard to pinpoint, the on-field results are plain to see.
Let’s take Sunday’s 2-2 draw against St. Johnstone as an example.
Morelos never really looked like scoring, despite having a number of gilt-edged opportunities that you would ordinarily expect him to gobble up with aplomb.
In fact, of his four shots on goal, not a single one was on target, as per Wyscout.
Compare that to his usual accuracy rate of 43.6%, and the drop is noticeably mammoth.
Moreover, he managed just one successful dribble, compared to his usual 5.01.
He looks bereft of ideas, and more importantly, completely lacking in confidence.
The simple facets of his play are still there, and in fact, his pass completion rate in Perth was just 2.2% lower than his season average, but in the moments that matter, he is lacking.
And those are the key moments that make a difference in matches, the ones that have traditionally set Morelos apart from his peers.
Without them, he looks like an empty husk of a striker.
Steven Gerrard needs to figure out how to get him firing again quickly, because the Gers cannot afford to have their best player operating at anything less than full power.
In other Rangers news, Danny Murphy: This is where Steven Gerrard’s head is at over potential Ibrox exit.